The goal of this project was to improve upon the logo and brand of an existing local business. I wanted to create a simple, recognizable logo that contained subtle imagery for people to discover for themselves.
This multi-week process involved researching the business, its competitors, target audience, producing and presenting a sales pitch, etc. Through many sketches, iterations, and meetings with classmates and the art director, the direction for the logo was solidified, and digital production began. Afterwards, a visual identity for the brand was created, with a fresh and modern identity compared to the current branding.
After the visual identity was complete, I put together a printed brand guideline to outline how the logo should be used, and how the brand should be presented in great detail.